The world didn’t send us a memo. But it did send a message.
When I was writing The Power of Being All In, I had the opportunity to interview a number of senior leaders across industries about the leadership challenges they were navigating in a changed world. One of those conversations has stayed with me.
Bob Berryhill, former General Manager of Mercedes-Benz of Orlando, is a highly successful leader in one of the most competitive industries in the country. When I asked him what the most significant leadership challenge he had faced since 2017 was, his answer was direct: Lack of one-on-one communication, accelerated by COVID. But what struck me even more was what he said next.
His leadership team had grown complacent during the tremendous growth the pandemic years brought to his industry. They stopped learning. They stopped asking questions. They executed well when conditions were favorable and assumed the conditions would stay that way.
They didn’t.
With automotive growth slowing and the disruption of electric vehicles on the horizon, Berryhill recognized that his organization needed to rethink everything: its strategy, its development of people, its culture. “We need to go back to the basics of what made us more successful,” he told me, “and analyze that process.”
Bob is a leader who sees the environment clearly and is willing to say so. Not every leader gets there. Many double down on what worked before, demanding more compliance, more precision, more adherence to the original playbook, exactly when the situation calls for something different.
That is the difference between compliance and commitment. And in the environment we’re leading in today, that difference is everything.
What We’ve Been Through
Over the past several months in this series, we’ve examined the forces reshaping the leadership landscape: political and social upheaval, the erosion of trust, pandemic-driven behavioral shifts, the disconnection created by remote work, the rise of misinformation, social media overload, and a workforce that has fundamentally changed what it expects from its leaders.
These weren’t temporary disruptions. They were permanent shifts in the operating environment. The new workforce expects to understand the “why” behind decisions. The new workplace demands belonging and connectedness that no org chart can manufacture. The new communication environment has made transparency non-negotiable.
Culture, as we explored last week, has emerged as the only sustainable competitive advantage available to mid-sized manufacturing companies and organizations across the board. You can’t outsource it. You can’t acquire it. You have to build it, deliberately and persistently, over time.
But the culture of commitment doesn’t build itself. Adaptive leaders build it. And right now, the leaders who will build the cultures that win are the ones who have decided to adapt — not because it’s comfortable, but because the mission demands it.
The Adaptation Gap
Here’s what I’ve observed working with leadership teams across manufacturing and industry: most of them understand that something has changed. They can feel it in their retention numbers, their engagement scores, their one-on-one conversations with team members. The data and the gut are saying the same thing.
The gap isn’t awareness. The gap is action.
Adaptation requires leaders to do something that doesn’t come naturally to most high performers. It requires them to question the assumptions that made them successful in the first place. The instincts that served them well in a Culture of Compliance, directive authority, standardized processes, and top-down communication are the very instincts that work against them in the environment we’re in now.
As I wrote in The Power of Being All In, a significantly different culture has emerged because the world changed, and successful organizations have had to adapt to survive.
The Russian military’s early failures in Ukraine illustrated this painfully. Generals who operated under a Culture of Compliance found themselves on the front lines because their junior officers had never been developed to make decisions independently. When the battlefield dispersed and mass formations became impossible, the system collapsed. Compliance, without the capacity for adaptation underneath it, is fragile.
The same fragility exists in organizations that have relied on compliance as their primary cultural mechanism. When the environment demands something different, and it always eventually does, those organizations discover they have followers but not leaders.
What Adaptation Actually Looks Like
Adaptive Leadership isn’t about abandoning structure or standards. It isn’t a license to wing it. It is a deliberate commitment to seeing yourself and your environment clearly and then responding with the right behavior at the right time.
In my experience, adaptive leaders share a few common characteristics. They take the balcony view, stepping back from the immediate operational pressure to see the larger picture and ask better questions. They let their people take the initiative rather than reflexively providing all the answers. They stay grounded in their values and their mission, even when the path forward isn’t clear. And critically, they keep learning from their mistakes, from their teams, and from the environment itself.
None of this happens overnight. Changing a culture takes two to three years of dedicated, persistent effort even when senior leaders are fully committed to the change. It is not a linear process. There will be setbacks and friction and moments when the old compliance-based habits reassert themselves. That’s part of the journey, not a sign that something has gone wrong.
What separates the organizations that make it from the ones that don’t is whether their leaders stay in the game.
Your Next Step
We’ve spent thirteen weeks together examining the world that leaders are navigating today. Starting next week, we shift from context to destination. We’ll begin exploring what The Level Five Culture of Commitment looks like, why it matters more now than at any other point in recent history, and what it takes to build one from where you are today.
But before we get there, I want to ask you one direct question:
Have you made the decision, the real internal decision, that the way you led before is not sufficient for where you’re going?
Not a tweak. Not a refinement. A genuine commitment to adapting your leadership to the environment your team is living in.
If you’ve made that decision, you’re ready for what comes next.
I’d love to hear where you are in that process, whether you’ve already made the shift or are still working through what adaptation looks like for you personally. Leave a comment below and let’s talk about it.
Enjoy the journey!

