The Army taught me a phrase early, and it shaped everything I have done since. Be the Standard. Know the task and the duties of your profession. Then do them, every day. You represent what right looks like. Be, Know, Do. Three words, and the order matters. Being comes first. Before you know anything technical and … Read more
A plan tells people what to do. Intent tells them what you’re trying to accomplish — so they can adapt when the plan meets reality. Years ago, commanding in a war exercise, I made a decision I have never forgotten. I attacked the enemy’s strength instead of his weakness. It was the wrong call, and … Read more
Why the little exceptions leaders make are never actually small. In the 1970s, engineers at Ford knew the Pinto’s fuel tank design had a serious flaw. In certain rear-end collisions, the tank could rupture and the car could catch fire. The leadership team ran the numbers. They weighed the projected cost of settling the wrongful … Read more
Before you can lead people anywhere, you have to know where you’re going — and so do they. Alice comes to a fork in the road and looks up at the Cheshire Cat. She asks which way she ought to go from here. The Cat answers that it depends a good deal on where she … Read more
Why the discomfort of two seconds of silence is the discipline most leaders skip, and the one their teams notice first. Count it out slowly. One. One-thousand. Two. One-thousand. That brief gap, two full seconds, is one of the most underused tools in leadership, and it costs nothing to use. It sits between the moment … Read more
As I’ve described earlier, West Point and the Army made deliberate decisions to move from a culture of compliance to a culture of commitment, from measuring who could survive to investing in who could lead. That is a culture turnaround. It is one of the most transparent examples I know of what large-scale culture change … Read more
