The Army taught me a phrase early, and it shaped everything I have done since. Be the Standard. Know the task and the duties of your profession. Then do them, every day. You represent what right looks like. Be, Know, Do. Three words, and the order matters. Being comes first. Before you know anything technical and … Read more
You can feel the difference here. Most leaders stop too soon. In We’re All In, I described one of the most instructive cultural turnaround stories I have come across: the New Aetna. In the early 2000s, Aetna Healthcare was in serious trouble. It was losing roughly a million dollars a day. Its relationships with customers and … Read more
In July of 1970, I found myself standing on the parade field at West Point alongside hundreds of other young men. Seventeen years old, two weeks out of high school, and a long way from Georgia. Several months earlier, two Army football coaches had shown up at my home in Atlanta one evening, and not … Read more
