How to Conduct a Quarterly Azimuth Review

Setting the Azimuth takes a fair degree of hard work, and keeping it alive is a discipline that goes on every quarter after. Speaking of hard work, here’s an example of true dedication in leadership: Sir Ernest Shackleton’s expedition ship Endurance became trapped in pack ice in the Weddell Sea in January 1915, and despite … Read more

Set the Azimuth, Part Four: Cultural Behaviors

A coral reef is one of the most beautiful and complex structures in the natural world. It is an entire ecosystem, alive and self-sustaining, every part depending on every other. And here is the amazing characteristic about a coral reef. No one built it. It occurred. You cannot commission a coral reef or draw up … Read more

Set the Azimuth, Part Three: Values

The Army taught me a phrase early, and it shaped everything I have done since. Be the Standard. Know the task and the duties of your profession. Then do them, every day. You represent what right looks like. Be, Know, Do. Three words, and the order matters. Being comes first. Before you know anything technical and … Read more

Setting the Azimuth: The Leader’s Intent

A plan tells people what to do. Intent tells them what you’re trying to accomplish — so they can adapt when the plan meets reality. Years ago, commanding in a war exercise, I made a decision I have never forgotten. I attacked the enemy’s strength instead of his weakness. It was the wrong call, and … Read more

Set the Azimuth, Part One: Mission

Before you can lead people anywhere, you have to know where you’re going — and so do they. Alice comes to a fork in the road and looks up at the Cheshire Cat. She asks which way she ought to go from here. The Cat answers that it depends a good deal on where she … Read more

Culture Turnaround: Case Studies in Action

As I’ve described earlier, West Point and the Army made deliberate decisions to move from a culture of compliance to a culture of commitment, from measuring who could survive to investing in who could lead. That is a culture turnaround. It is one of the most transparent examples I know of what large-scale culture change … Read more