Why Listening Is a Strategic Advantage

The second Big 6 principle is the one almost every leader underestimates. One of the finest Army leaders I ever observed in my military career was Lieutenant General (Retired) Don Holder. He helped lead the Army’s doctrinal shift toward decentralized operations and empowerment, and in doing so he shaped generations of leaders. But what I … Read more

You Don’t Need More Information. You Need to Decide.

Why waiting for certainty is its own kind of failure, and what taking charge actually requires. In 1991, I commanded an Armored Cavalry Squadron of roughly 800 Soldiers and 50 armored vehicles. We were training at the National Training Center at Fort Irwin, California, deep in the Mojave Desert, preparing for a major battle against … Read more

Set the Azimuth, Part Four: Cultural Behaviors

A coral reef is one of the most beautiful and complex structures in the natural world. It is an entire ecosystem, alive and self-sustaining, every part depending on every other. And here is the amazing characteristic about a coral reef. No one built it. It occurred. You cannot commission a coral reef or draw up … Read more

Set the Azimuth, Part Three: Values

The Army taught me a phrase early, and it shaped everything I have done since. Be the Standard. Know the task and the duties of your profession. Then do them, every day. You represent what right looks like. Be, Know, Do. Three words, and the order matters. Being comes first. Before you know anything technical and … Read more

Setting the Azimuth: The Leader’s Intent

A plan tells people what to do. Intent tells them what you’re trying to accomplish — so they can adapt when the plan meets reality. Years ago, commanding in a war exercise, I made a decision I have never forgotten. I attacked the enemy’s strength instead of his weakness. It was the wrong call, and … Read more

The Hidden Cost of Small Compromises

Why the little exceptions leaders make are never actually small. In the 1970s, engineers at Ford knew the Pinto’s fuel tank design had a serious flaw. In certain rear-end collisions, the tank could rupture and the car could catch fire. The leadership team ran the numbers. They weighed the projected cost of settling the wrongful … Read more